Lord Norman Launches Super-Yacht
By Sean Ballent
Earlier this week, Good ol’ Lord Norman Foster made an appearance in Italy to launch his first super-yacht design, the $24 million Ocean Emerald. And, if you made some extra cash capitalizing on the rest of the world’s misfortunes, you’re in luck: The yacht’s a time-share; the 134-foot vessel sleeps 12, in five suites, furnished by Cassina.
This is the first boat to be launched by Yacht Plus, a joint venture that hitched its public image onto Lord Foster’s star. When it was first proposed a couple years ago, the Lord’s firm was eagerly looking to expand beyond architecture, and into industrial design. Yacht Plus maintains the despite the economic climate, the strategy will prevail. In a “note to editors,” on Foster’s Web site, they write: “In these challenging economic times fractional ownership is rapidly becoming recognized as the logical and financially astute way of owning high-end luxury products. The days of private ownership of super-yachts are rapidly diminishing owing to the extremely high ongoing running and maintenance costs.” So go out and throw some of that extra cash in a fractional yacht and help save the economy.
Yacht Plus plans on launching three more Foster-designed yachts in the next couple of years, with the newest one entering service in October.
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